VRM Infotech

Absolute Link

<a href=”http://www.vrminfotech.com”>www.vrminfotech.com</a>

The above is an example of an Absolute Link.

It specifies a

- transfer protocol
- domain name
- and often a file name

Accessibility

Accessibility is the practice of making websites usable by disabled people – especially blind people.

Because search engines are essentially blind (ie they can’t see pictures or use Flash) accessible websites tend to have better search engine rankings than inaccessible websites.

AdSense

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant Google ads on their website’s content pages and earn money. Because the ads are related to what your visitors are looking for on your site — or matched to the characteristics and interests of the visitors your content attracts — you’ll finally have a way to both monetize and enhance your content pages.

It’s also a way for website publishers to provide Google web and site search to their visitors, and to earn money by displaying Google ads on the search results pages.

AdWords
Google’s CPC (Cost per Click) based text advertising. Ad Words takes click through rate into consideration in addition to advertiser’s bid to determine the ad’s relative position within the paid search results. Google applies such a weighting factor in order to feature those paid search results that more popular and thus presumably more relevant and useful. Google has also started taking into account the quality of the landing page and applying a quality score to the landing pages.
Agent Name
This is the name of the Crawler/spider that is currently visiting a page. Spider is a robot sent out by search engines to catalogue websites on the internet. When a spider indexes a particular website, this is known as ‘being spidered’.

AJAX

Asynchronous JavaScript and XML

Allows you to create a more user-friendly web application by working behind the scenes (inside a web browser) by making web pages feel more responsive.

In short, it allows JavaScript scripts to send data requests and receive responses without having to reload the entire page.

Algorithm

An algorithm is an operational programming rule that determine how a search engine indexes content and displays the results to its users.

AllTheWeb

“AllTheWeb” is a search engine owned by Yahoo and using its database.

Alt Attribute

The ALT attribute is designed to be an alternative text description (provide a text equivalent) for images.

Alt tags

Alt tags alternate text associated with a web page graphic that gets displayed when the Internet user hovers the mouse over the graphic. Alt tags should convey what the graphic is for or about and contain good relevant keywords. Alt tags also make web pages more accessible to the disabled. For example, a vision-impaired user may have a web browser that reads aloud the text and alt tags on a page. (For those familiar with HTML, “alt” isn’t actually a tag by itself but an attribute to the “img” tag.). Note that the values of Alt tags for SEO have been discounted over time by the search engines to the point that now it is of minimal value.

Anchor text

Anchor text is the actual text part of a link (usually underlined). Used by search engines as an important ranking factor. Google pays particular attention to the text used in a hyperlink and associates the keywords contained in the anchor text to the page being linked to. Also see “Google bombing.”

Announce site to search engines

“Announce” a website to the engines by adding a link to it from another site; that is, one that’s already indexed (by the search engines).

Beware! Search engine submissions services which promise higher visibility in the SERPS are total a rip-off.

API

Abbreviation for Application Program Interface. An API is a set of routines, protocols and tools for building software applications; it determines how a service is invoked through the application.

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Back links

Back links are inbound links pointing to a web page.

Bait and Switch

Bait and switch is considered as a spam technique when used in SEO. It provides one page for a search engine or directory and a different page for other user agents at the same URL. Sometimes it creates an optimized page and submits to search engines or directory, but replaces with the regular page as soon as the optimized page has been indexed.

Banned

When a search engine blocks your site from appearing in its search results.
Banner Ad
A graphic image, usually a GIF or JPEG, that can be placed anywhere on a web page, most frequently centered across the top. The tile ad is a smaller counterpart, typically grouped with other tile ads along a side margin. The standard banner ad is 468 x 60 pixels; the most common size for tile ads is 125 x 125 pixels.

Bidding

Bidding means placing a bid price that you are willing to pay as an advertiser on a pay-per-click search engine. The highest bid for a given keyword achieves the top spot in the PPC search results. In Overture, the top three bids are “featured” on Overture’s partners’ sites, including AOL, AltaVista, Infospace, and others. The minimum bid amount on Overture is 5 cents per click through.

Black Hat SEO

Black Hat SEO is sometimes called spamdexing (the opposite of White Hat SEO). Black Hat SEO can be any optimization tactics that cause a site to rank more highly than its content would otherwise justify or any changes made specifically for search engines that don’t improve the user’s experience of the site. In other words, Black Hat SEO is optimizations that are against search engine guidelines. If you step too far over the mark, your site may be penalized or even removed from the index.

For example, adding product reviews to e-commerce site is encouraged, because it adds useful content to the site. However, using bait-and-switch techniques to create a doorway page that hooks people querying for information on soccer, it then leads to information about health products will be unacceptable.

The following Black Hat SEO tactics should be avoided to keep your site away from penalties:
• Keyword, anchor text and domain name stuffing
• Using hidden text or links
• Using techniques to artificially increase the number of links to your pages, such as link farms
• Excessively cross-linking sites to increase link popularity
• Cloaking, delivering different pages depending on the IP address and/or agent who is requesting it
• Doorway / Gateway / Jump Pages
• Duplicate content taken from other sites
• Auto-generated content of no value to the end user
• Spamming forums or blogs
• Excessive outbound links to websites that use high risk techniques or spam

Blog

Also known as a “weblog”. An online diary with entries made on a regular if not daily basis. Some blogs are maintained by an anonymous author who uses a nickname or handle instead of his or her real name.

Bot

Short for robot. See “spider”.

Broad Match

Broad Match is a form of “keyword matching” and refers to the matching of a search listing or advertisement to selected keywords in any order.

This means if selected keywords are “running shoes”, then ads or a search listing may be displayed if the users searches upon the following example keywords:

Any Order: “shoes running”
Synonym: “running sneakers”
Plural, Singular: “running shoe”

Broad match terms are less targeted than exact or phrase matches.

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Cache

copies of web pages stored locally on an Internet user’s hard drive or within a search engine’s database. A cache is the reason why web pages load so quickly when a user hits the Back button in their web browser, since the page is not being redownloaded off of the Internet. Google is unusual among search engines in that it allows Internet users to view the cached version of web pages in its index. Simply click on the word “Cache” next to the search result of interest and you will be taken to a copy of the page as Googlebot discovered and indexed it.This feature of Google makes it easy to spot cloaking…

Call To Action

A call to action is copy used in advertising to encourage a person to complete an action as defined by the advertiser.

Call to action words are “doing words” such as “Click here”, “Buy Now”, “Enter Now” or “Click to download”.
Cgi-bin
a “virtual” directory contained in URLs indicates a CGI (Common Gateway Interface) script is in use. A sure tip-off to the spider that your page is dynamic.

Click-down Ad or Click-within Ad

An ad that allows the user to stay on the same web page, while viewing requested advertising content. Click-downs display another file on the user’s screen, normally below or above the initial ad.

Click-withins allow the user to drill down for more information within the ad.

Clickthrough

The action of clicking an ad element and causing a redirect to another web page.

Clickthrough rate

The rate at which people click on a link such as a search engine listing or a banner ad. Studies show that clickthrough rates are six times higher for search engine listings than banner ads.

Cloaking

Serving different content to search engine spiders than to human visitors. Cloaking is basically a “bait and switch” tactic, where the web server feeds visiting spiders content that is keyword-rich, thus fooling the search engine into placing that page higher in the search results. Yet when the visitor clicks on the link they are given different content, which may be totally unrelated. Search engines frown upon this practice and some will penalize or ban sites that they catch doing it.

Conversion

The act of converting a web site visitor into a customer or at least taking that visitor a step closer to customer acquisition (such as convincing them to sign up for your e-mail newsletter)

Conversion rate

The rate at which visitors get converted to customers or are moved a step closer to customer acquisition.

Cookie

Information placed on a visitor’s computer by a web server. While the web site is being accessed, data in the visitor’s cookie file can be stored or retrieved. Mostly cookies are used as unique identifiers (i.e. user IDs or session IDs) to isolate a visitor’s movements from others’ during that visit and subsequent visits. Other data that may get stored in a cookie include an order number, email address, referring advertiser, etc.

Cost Per Action (CPA)

The cost incurred or price paid for a specific action, such as signing up for an email newsletter, entering a contest, registering on the site, completing a survey, downloading trial software, printing a coupon, etc. [edit]

Cost Per Click (CPC)

The cost incurred or price paid for a clickthrough to your landing page. [edit]

Cost Per Lead (CPL)

Pricing based on the number of new leads generated.

For example, people who click from an ad and then complete an inquiry form is considered to be a lead. The advertiser would pay based on the number leads received.

Cost Per Order (CPO)

Pricing based on the number of orders received as a result of your ad placement. Also known as cost-per-transaction.

Cost Per Sale (CPS)

Pricing based on the number of sales transactions your ad generates. Since users may visit your site several times before making a purchase, you can use cookies to track their visits from your landing page to the actual online sale. Also known as cost-per-acquisition or pay-per-sale.

Cost Per Thousand (CPM)

The cost incurred or price paid for a thousand impressions

Counter

A simple program which tracks the total number of webpage impressions.

Crawler

Also known as a bot, robot, or crawler. Spiders are programs used by a search engine to explore the World Wide Web in an automated manner and download the HTML content (not including graphics) from web sites, strip out whatever it considers superfluous and redundant out of the HTML, and store the rest in a database (i.e. its index).

Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine, that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for spam).

A web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit. As it visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, recursively browsing the Web according to a set of policies.

A spider is a robot sent out by search engines to catalog websites on the internet. When a spider indexes a particular website, this is known as ‘being spidered’.

CSS

Cascading Style Sheet – used to control the design of website

CTR – Clickthrough Rate

Clickthrough Rate is a measure of the number of clicks received from the number of ad impressions delivered.
The formula to calculate CTR is: “number of clicks” / “number of ad impressions” x 100

Custom error page

You can customize the content and the look-and-feel of the default page that is displayed on your web server when a 404 File Not Found error occurs. A good 404 error page has a friendly message explaining that the page they requested doesn’t exist at the location, a site map to encourage the user to continue exploring the site, a search box so the user can conduct a search, and a look-and-feel that matches the rest of the site, including navigation of course. Creating a custom 404 error page not only helps keep visitors in your site, it is also an important part of the search engine optimization process. Inevitably pages on your site will get moved and removed over time. When a search engine spider returns to your site to reindex those now non-existent pages, they will have a set of links to explore in the form of the site map on the custom 404 page. You can test for whether a site has a custom 404 error page by trying to access a web page with a nonsense filename after the domain name in the web site address. For example: www.yourcompany.com/blah.

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Deep submitting

Submitting URLs of pages deep in your site to the search engines. For example, if a webmaster of 200-page website submits each of those 200 pages. This tactic is frowned upon by some search engines because it unnecessarily clogs up their submission database when the search engine spider could find those pages on its own by exploring links starting at the home page.

Directory

Human editors group websites into categories and provide site descriptions or edit descriptions that are submitted to them. With a directory, picking the right category and composing a description rich in key phrases will ensure maximum visibility. Contrast this with a search engine, which is unedited and concerned primarily with the HTML of a site’s constituent pages.

Doorway page

Also known as a “bridge page” or a “gateway page”. A doorway page is a web page full of keyword-rich copy that doesn’t deliver any useful information on it other than a link into the site, and whose sole purpose is to be fed to the search engines.

Dynamic

Generated ‘on-the-fly’ from a database. Also see “database-driven.”

Explorer the sites from:www.seoglossary.com