VRM Infotech

Landing Page

The landing page is a web page where people go to once they click on an online advertisement or natural search listing.

Landing pages are designed to be highly relevant to the advertisement or search listing and encourage users to complete a “call to action”.

The landing page is also known as the “click through URL” or “destination URL”.

Example uses of landing pages are newsletter sign up forms, download demonstration trial software and purchasing of a product or service.

Link bait

Useful or entertaining web content which compels users to link to it.

Link building

Requesting links from webmasters of other sites for the purpose of increasing your “link popularity” and/or “PageRank.”
Considerations for link building can include directory submissions and press release syndication.

Link farm

A link farm is a group of highly interlinked websites with the purposes of inflating link popularity (or PR). A link farm is a form of spamdexing, spamming the index of a search engine.

Link popularity

When other web sites link to your site, your site will rank better in certain search engines. The more web pages that link to you, the better your link popularity.

Link spam

Links between pages that are specifically set up to take advantage of link-based ranking algorithms such as Google’s PageRank (PR).

Links

Text or graphics that, when clicked on, take the Internet user to another web page location. Links are expressed as URLs.

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Manual submitting

Submitting by hand to an individual search engine, rather than using an automated submission tool or service. Manual submitting is the more polite way to submit, and as such is less likely to land you in trouble with the search engines. But the best approach is not to submit at all and let the search engine spiders find your site through links from other sites to your site.

Meta description

A Meta tag hidden in the HTML that describes the page’s content. Should be relatively short; around 12 to 20 words is suggested. The Meta description provides an opportunity to influence how your Web page is described in the search results, but it will not improve your search rankings. Make sure your Meta description reflects the page content or you may be accused of spamming.

Meta keywords

A meta tag hidden in the HTML that lists keywords relevant to the page’s content. Because search engine spammers have abused this tag so much, this tag provides little to no benefit to your search rankings. Of the major search engines, only Yahoo! still pays any attention to the Meta keywords tag.

Meta Search

Search results derived from several sources and consolidated into a single SERP.

Meta tag stuffing

Repeating keywords in the Meta tags and using Meta keywords that are unrelated to the site’s content.

Meta tags

Meta-information (information about information) that is associated with a web page and placed in the HTML but not displayed on the page for the user to see. There are a range of Meta tags, only a few of which are relevant to search engine spiders. Two of the most well-known Meta tags are the meta description and meta keywords; unfortunately these are ignored by most major search engines, including Google.

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Negative Keyword

Negative Keyword is a term referenced by Google Adwords and is a form of keyword matching. This means that an advertiser can specify search terms that they do not want their ad to be associated with.
For example, if you add the negative keyword “-nike” to the keyword “running shoes”, the ad will not be displayed if a person searches upon the term “nike running shoes”.
Negative keyword matching ensures that only qualified traffic is clicking upon advertising.

Negative SEO

The act of demoting a page or site from the SERPS. Most often used against a competitor that is above your site in the SERPS but can be used purely for fun.

Noframes tag

Alternative non-framed HTML on a frameset page for very old, non-frames capable web browsers and search engine spiders. Placing good keyword-rich text in noframes tags is a good idea if your site is framed, but a much better idea is to ditch frames altogether and rebuild the site properly. A framed web site is not search engine friendly as long as it uses noframes tags.

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Page title

See “title tag”

PageRank (PR)

Google uses a weighted form of link popularity called PageRank™. Not all links are created equal. Google differentiates a link from an important site (such as CNN.com) as being better than a link from Jim-Bob’s personal home page. The Google Toolbar (which is a free download from http://toolbar.google.com) has a PageRank meter built into it, to see which web pages are considered important by Google and which aren’t. PageRank scoring ranges from 0 to 10, 10 being the best. PageRank scores get exponentially harder to achieve the closer to 10 they are. For example, increasing your own homepage’s PageRank from a 2 to 3 is easy with not a lot of additional links, jumping from a 7 to an 8 is very difficult to achieve. The higher the PageRank of the page that’s linking to you, the more your site’s PageRank will benefit. The better your PageRank, the better you’ll do in Google, all else being equal.

Paid inclusion

Paying a search engine to have your web pages included in that search engine’s index.

Paid placement

Paying a search engine to have your listing show up prominently. These listings are usually denoted as “sponsored listings.”

Pay-per-click (PPC)

A pay-for-performance pricing model where advertising (such as banners or paid search engine listings) is priced based on number of clickthroughs rather than impressions or other criteria. Overture is an example of a search engine which charges advertisers on a pay-per-click basis.

Pay-per-post (PPP)

A website designed to help content creators such as bloggers find advertisers willing to sponsor specific content.

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Explorer the sites from :   www.seoglossary.com