VRM Infotech

Query

A keyword, or phrase inquiry entered into a search engine or database. A person types in words and the search engine database returns results that matches the user’s query.

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Reciprocal linking

The practice of trading links between websites.

Redirect

Where the Internet user is automatically taken to another web page address without him/her clicking on anything. Redirects are generally not good for search engine rankings, as they dilute PageRank. There is also the risk that the search engine spider will not follow your redirect.

Referral Fees

Fees paid in exchange for delivering a qualified sales lead or purchase inquiry. For example, an affiliate drives traffic to other companies’ sites, typically in exchange for a percentage of sales or a flat referral fee.

Repeat Visitor

A repeat visitor is a single individual or browser who accesses a website or webpage more than once over a specified period of time.

Resubmitting

Submitting your web page address (es) to search engines after you’ve already submitted those addresses previously or after the search engine has already included your site in its index. Search engines don’t like it when you resubmit as it simply clutters their queue with duplicate requests.

Results

Can refer to SERPs

Rewrite

As in “URL rewriting”

Robot

See “spider”

Robots.txt

Text file placed in a websites root directory and linked in the html code.

Allows for SEO’s to control the actions of search engine spiders on the site or even deny them access.

ROI – Return On Investment

The benefit gained in return for the cost of investing budget into advertising or project. ROI can be measured by the following calculation:

“Total Revenues (generated from campaign or project) minus Total Costs”

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Scraper sites

Designed to ’scrape’ search-engine results pages or other sources of content (often without permission) to create content for a website. Scraper sites are generally full of advertising or redirect the user to other sites.

Search engine

A web site that offers its visitors the ability to search the content of numerous web pages on the Internet. Search engines periodically explore all the pages of a website and add the text on those pages into a large database that users can then search. With a search engine, publishing web pages that incorporate relevant key phrases, prominently positioned in particular ways, is critical. Contrast this with directories, which don’t siphon content out of the HTML of a site’s constituent pages, but instead are comprised solely of site names and descriptions written or edited by human reviewers.

Search engine marketing (SEM)

Strategies and tactics undertaken to increase the amount and quality of leads generated by the search engines.

Search engine optimization (SEO)

Strategies and tactics undertaken to influence the rankings of web pages in the search engines. Search Engine Optimization involves the 3 steps of SEO including technical optimization, content optimization and link building.

Search Engine Results Page (SERP)
A page of search results delivered by a search engine.

Search term

A keyword or phrase used to conduct a search engine query

Search term popularity

See “keyword popularity”

Spam

Manipulation techniques that violate search engines. [edit]

Spamdexing

See “spamming” [edit]

Spamglish

Keyword-rich gibberish used as search engine fodder instead of thoughtfully written, interesting content. Spamglish often includes meaningless sentences and keyword repetition.

Spamming

As in “spamming the search engines”. Spamming is most commonly associated with the act of sending unsolicited commercial email, but in the context of search engine optimization, spamming refers to using disreputable tactics to achieve high search engine rankings. Such spamming tactics include bulk submitting spamglish-containing doorway pages.
Spider

Also known as a bot, robot, or crawler. Spiders are programs used by a search engine to explore the World Wide Web in an automated manner and download the HTML content (not including graphics) from web sites, strip out whatever it considers superfluous and redundant out of the HTML, and store the rest in a database (i.e. its index).

Web crawlers are mainly used to create a copy of all the visited pages for later processing by a search engine that will index the downloaded pages to provide fast searches. Crawlers can also be used for automating maintenance tasks on a web site, such as checking links or validating HTML code. Also, crawlers can be used to gather specific types of information from Web pages, such as harvesting e-mail addresses (usually for spam).

A web crawler is one type of bot, or software agent. In general, it starts with a list of URLs to visit. As it visits these URLs, it identifies all the hyperlinks in the page and adds them to the list of URLs to visit, recursively browsing the Web according to a set of policies.

A spider is a robot sent out by search engines to catalog websites on the internet. When a spider indexes a particular website, this is known as ‘being spidered’.

Spider trap

An infinite loop that a spider may get caught in if it explores a dynamic site where the URLs of pages keep changing. For example, a home page may have a different URL and the search engine may not be able to ascertain that it is the home page that it has already indexed but under another URL. If search engines were to completely index dynamic web sites, they would inevitably have large amounts of redundant content and download millions of pages.

Stemming

Search engines such as Google use a process called stemming to deliver results based on a word’s root spelling.

An example would be similar search results returned for clothes as for the word clothing.

Stop character

Certain characters, such as ampersand (&), equals sign (=), and question mark (?), when in a web page’s URL, tip off a search engine that the page in question is dynamic. Search engines are cautious of indexing dynamic pages for fear of spider traps, thus pages that contain stop characters in their URL run the risk of not getting indexed and becoming part of the “Invisible Web.” Google won’t crawl more than one dynamic level deep. So dynamic pages with stop characters in its URL should get indexed if a static page links to it. Eliminating stop characters from all URLs on your site will go a long way in ensuring that your entire site gets indexed by Google.

Stop word

Certain words, such as “the,” “a”, “an,” “of,” and “with,” are so common and meaningless that a search engine won’t bother including them in their index, or database, of web page content. So in effect, the stop words on your web pages are ignored as if those words weren’t on your pages in the first place. Including a lot of stop words in your title tag waters down the title tag’s keyword density. [edit]

Supplemental Pages

Pages which are indexed in Google but do not exist at this time. But during searching for a particular thing they are shown in the search result pages. These pages provide additional information about the particular search.

Syndication

An option that allows you to extend your reach by distributing ads to additional partner sites.

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Technorati

Search engine for blogs.

Teoma

An internet search engine.

Text Ad

A text ad is a concise, action-oriented copy describing the product or service that is being advertised. The text ad appears alongside natural search results and links to a specified web page.

Text Link Ads

An advert in the format of a text link.

Toolbar

Is a browser add on usually including a search box.

Topic-Sensitive PageRank

A context sensitive ranking algorithm for web search.

Trackback

A notification that someone has linked to a document on your site. This enables authors to keep track of who is linking to, or referring to their articles.

Tracking

Online advertising opens the opportunity to track audience response throughout the life of a campaign. Tracking and reporting tools can help you learn as you go, so you can refine your ad creative, placement options, and spending levels if you’re not seeing the results you expect. The publisher of your ads typically will provide reports on ad impressions and clickthrough. For additional analysis of your traffic and actual customer conversion rates, you’ll need to build tracking mechanisms into your website.

Traffic

The amount of users that surf to a site

Traffic Estimator

Google’s Adwords Traffic Estimator is a tool that provides search volume, average cost-per-click, and position estimates for search advertising in Google’s search results and content network. It can be used to predict advertising performance before starting a campaign.

The Traffic Estimator tool is available free at:
https://adwords.google.com/select/TrafficEstimatorSandbox

TrustRank

Passes trust scores from well trusted sources through to other sites throughout the web.

Typepad

A blogging service that hosts blogs and small business web sites.

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Explorer the sites from :   www.seoglossary.com