VRM Infotech

Unethical SEO

Unethical search engine optimization techniques that are considered unscrupulous and can result in getting sites banned from the search engines. Examples of this include Keyword stuffing, where the site consists of a long list of keywords. Hidden text is when the text on the page is the same color as the background and often consists of lists of keywords that are put there in hope of tricking search engine spiders. Doorway pages that are designed for search engines and spiders in an attempt to trick them into indexing the web site into a higher position.

Unique visitors

Unique visitors are a count of individual users who have accessed your web site. It should be noted that the “user session” metric does not yield an accurate unique visitor count, as multiple user sessions can be generated by one unique visitor.

Universe

The term “universe” in the world of advertising means the total population of the target audience.

URL

Used interchangeably with web address. Acronym stands for Uniform Resource Locator. URLs can specify the location of a web page, an email address, or a file on an FTP server, among other things.

URL Rewrite

A technique used to help make web site URLs more user and search engine friendly.

Usability

How user friendly a web site is. The ease of use that a user can perform an action or task through the user interface.

**********************************************************************************************************

Visibility

How well-placed your web site is in the search engines for relevant keyword searches. Also see “Invisible Web.”

**********************************************************************************************************
Web browser

Software installed on the Internet user’s computer that allows him or her to view web pages. Popular web browsers include Microsoft Internet Explorer, Firefox, Safari and Opera.

Web Crawler

Also known as a ‘web robot’ or ‘web spider’, it is a program or automated script which browses the World Wide Web in a methodical, automated manner.

Web standards

Web standards are widely adopted guidelines for CSS, XHTML etc. Web standards help ensure that web sites are accessible on a wide variety of platforms and to a wide range of users including users with disabilities.

Web2.0

Web2.0 refers to the new generation of web based services and communities characterized by participation, collaboration and sharing of information among users online.

Web2.0 applications include wikis, folksonomies, blogs and social networking sites which encourage user-generated content (USG) and social interaction online.

Weblog

A weblog, or blog is an online journal. Weblogs are something of a phenomenon and have become increasing mainstream. Blog search engine Technorati listed 71 million weblogs as of May 2007.

Weblog authors choose whether to blog openly or anonymously. Weblog entries are made regularly and chronologically but are displayed in reverse chronological order. The range of topics covered is endless. Some weblogs focus on a particular subject like travel, fashion, or astrology while others are personal online diaries.

Weblogs typically are made up of posts, images, videos, comments and links.

Popular blogging platforms include: Blogger, Wordpress, Typepad, LiveJournal and Dreamhost

White Hat SEO

Ethical SEO approved by the search engines.

Wikipedia

Launched in January 2001, by Jimmy Wales and Larry Sanger, Wikipedia is now the largest and fastest growing encyclopedia online. In fact it is one of the world’s ten most visited websites.

As of September 2007 the English Edition of Wikipedia had a massive 2 million articles and 609 million words, making it around 15 times the size of the Encyclopedia Britannica.

The site has more than 100 servers set up to deal with the 10,000 – 35,000 page requests every second.

Wikipedia is multilingual and is currently available in 253 languages. Operated by the Wikipedia Foundation, a non-profit organization, it is a collaboratively written by volunteers around the world.

Contributing to Wikipedia:
* Is a peer-reviewed publication.
* Does not require contributors legal names
* requires contributions are supported by published and verifiable sources.

Due to its open nature, Wikipedia has been criticized as an easy target for trolls, vandals, internet marketers, advertisers, and even those with a political agenda to push. However studies have shown that vandalism is usually short-lived and that generally the site is as accurate as other encyclopedias.

Wikipedia uses MediaWiki as its software platform, MediaWiki is free open source software built on a MySQL database.

Wordpress

Wordpress is an excellent open-source web publishing system or content management system. Created primarily as blogging software, Wordpress is written in PHP and backed by a MySQL database, it is ideal for managing content that is frequently updated.

Distributed under the GNU General Public License the latest version, Wordpress 2.2.3, was released on Sept 8, 2007.

WordPress is described as a “state-of-the-art semantic personal publishing platform with a focus on aesthetics, web standards, and usability” by its creators.

Features include:
* Integrated link management
* Plugin support
* Search friendly permalink structure
* Static Pages
* Trackbacks
* Pingbacks
* Typographic filters
* WYSIWYG
* Nested categories
* Multiple authors

Wordtracker

Wordtracker is a popular keyword research tool established by Andy Mindel and Mike Mindel in 1997.

*********************************************************************************************************

Xenu

A software tool to check broken links.

XML

XML stands for Extensible Markup Language (filename.xml) – a scripting language that allows the programmer to define the properties of the document.

********************************************************************************************************

Yahoo!

One of the oldest and most established directories; also one of the top 3 search engines.

*********************************************************************************************************

Explorer the sites from :   www.seoglossary.com